Connecting Digital and Physical Retail with AITRIOS

Retailers face increasing pressure to optimize operations while enhancing the customer experience. In large-scale convenience store chains, the ability to monitor in-store activity without relying on heavy infrastructure has become a strategic priority. Yet traditional systems often fall short, either by being too complex or too slow to deliver insights.

Sony introduced AITRIOS to meet this exact need. By embedding intelligence directly into the image sensor, the IMX500 processes video on the spot. This edge-based system extracts only relevant metadata and sends it to the cloud or store system, significantly reducing data traffic and enabling real-time action. The approach combines privacy by design with actionable business intelligence.

With over 21,000 stores in Japan and more than 23 million mobile app users, 7-Eleven had a unique challenge. How could they connect digital campaigns from the app with real-world customer behavior inside the store. They saw an opportunity to create synergy between mobile and physical touchpoints through in-store digital signage, but lacked the tools to measure how customers actually engaged with this content.

By adopting Sony’s AITRIOS platform, 7-Eleven gained access to a new layer of business intelligence. Smart cameras installed in stores provided real-time metrics on how many people passed by displays, how many stopped to watch, and how long they remained engaged. With data processed directly on the edge, AITRIOS eliminated the need for high-bandwidth streaming or sensitive data storage. This allowed 7-Eleven to optimize their signage strategies based on actual behavior, adapt content more effectively, and create a consistent experience from screen to store—all while protecting customer privacy.

The success of AITRIOS in Japan shows the potential of edge AI to create smarter, more responsive retail environments. For retailers in the EMEA region, that potential is now within reach.

Macnica ATD Europe offers local expertise and technical support to help companies evaluate the benefits of Sony’s AITRIOS in real-world conditions. Whether starting with a single pilot store or rolling out across an entire chain, Macnica ATD Europe guides retailers through every stage of deployment with clear direction. This makes it easier for businesses throughout EMEA to embrace the future of in-store intelligence.

Ready to implement AITRIOS to your stores? Contact us to explore your options with Macnica ATD Europe.