Sony’s AITRIOS: The edge AI sensing platform for vision

The modern retail landscape faces unprecedented challenges with evolving consumer behaviours and intensifying competition. Retailers must justify every centimetre of store space while traditional methods of understanding customer engagement create significant blind spots in comprehending how shoppers interact with products before purchasing.

These blind spots represent missed opportunities for optimisation and revenue growth. Retailers struggle to quantify the effectiveness of their visual merchandising, lacking precise data on what captures customer attention and whether that attention translates to sales.

Sony’s AITRIOS introduces a new paradigm in retail intelligence by combining cutting-edge AI with practical accessibility. Designed to bring powerful analytics directly to the shop floor, it empowers teams to better understand shopper behaviour without disrupting existing workflows or requiring complex technical deployments.

Sony’s AITRIOS democratises advanced AI capabilities, making them accessible to retail teams without requiring specialised data science expertise. Its "edge-first" approach processes data directly on in-store devices, ensuring rapid analysis and enhanced privacy protection.

The platform provides low-code tools that empower merchandising, operations, and marketing teams to deploy AI solutions independently, dramatically accelerating the time-to-value for retail AI implementations. Sonys’ AITRIOS integrates seamlessly with existing retail systems, creating a comprehensive intelligence ecosystem delivering actionable insights across multiple operational domains.

Gaze detection represents the most transformative capability within the Sonys’ AITRIOS ecosystem. This sophisticated vision AI technology precisely tracks where customers direct their attention throughout the shopping journey, providing quantifiable data on previously elusive metrics such as attention duration and engagement patterns.

The technology analyses consumer patterns to determine where a shopper's focus lands. Unlike traditional people-counting systems, gaze detection differentiates between passing glances and sustained attention, quantifying precisely how long customers engage with specific displays or promotional materials.

For retailers, this capability transforms promotional spaces into analytically rich environments. Store managers can understand which elements of a display capture attention, which signage draws customer focus, and which product placements achieve optimal visibility, enabling evidence-based decisions about store layouts and promotional designs.

Armed with precise gaze analytics, retailers can justify premium placement fees through quantifiable attention metrics. Retail space can be valued based on demonstrated attention capture, creating opportunities for performance-based pricing models where placement costs reflect actual customer engagement.

Macnica ATD Europe provides retailers with direct access to Sony’s AITRIOS, along with the technical expertise required to deploy and scale edge AI solutions effectively. Their team supports organisations throughout every stage of the implementation journey, ensuring seamless integration with existing operations and measurable business impact.

For more information or to request a tailored demonstration, contact Macnica ATD Europe.